WHY ICY HOT®
Ice works fast, heat makes it last.*
Purpose, passion, and commitment guide everything we do. Icy Hot® is America’s #1 topical pain relief brand† with over 50 years of expertise. Our comprehensive portfolio of adult and kids solutions help fuel your resilience to Rise from Pain.
*Refers to cooling and warming sensations. Excludes lidocaine products.
†Among OTC topical analgesics.
Experience contrast therapy
Icy Hot.
Ice works fast,
Heat makes it last.
Feel the power of Contrast Therapy,
so you can Rise from Pain.
Icy Hot.
Contrast Therapy
What is Contrast Therapy?
Contrast Therapy refers to the combination of a cooling sensation followed by a warming sensation to relieve body pain.
Inspired by physical therapy
Contrast Therapy is similar to “Contrast Baths” – a common form of physical therapy in which sore muscles are first immersed in cold water and then in hot water to help with recovery. Contrast Therapy uses the same cooling/heating concept but with much less hassle!
How does Contrast Therapy work?
Role of receptors
Your skin has many specialized receptors that detect what’s going on in the environment around you, including temperature, pain, or pressure. These receptors play a key role in Contrast Therapy.
The discovery of these receptors was awarded The Nobel Prize in Physiology or Medicine in 2021.
Ice works fast
When you apply Icy Hot to your body, the menthol in it starts working instantly by triggering a specific receptor, which creates a cooling sensation so you feel less pain. It feels just like using an ice pack!
This thermal image shows Icy Hot’s cooling effect at work. When applied to the shoulder, the area turns blue in the image, indicating a decrease in skin temperature within minutes.
Heat makes it last
After feeling the cooling sensation, menthol triggers different receptors, and a warming sensation kicks in so you feel continued pain relief from the pain. Blood flow also increases to the area of pain.
The hot effect
The restorative power of a heating sensation melts the pain away and provides long-lasting relief. Icy Hot® boosts blood flow and brings a warming sensation that lasts, relieving pain to help keep you in the game.
The icy effect
Icy Hot®'s menthol powered formula delivers a cooling sensation that kicks in right away. Our powerful pain relieving products offer a cooling sensation as an ice pack, bringing fast and targeted relief to sore muscles and joints.
Ingredients that pack a punch
Our formulations don’t play around when it comes to helping relieve your pain.
Icy Hot Original Menthol
Pain relief you can feel working instantly*. Using the power of Icy Hot® contrast therapy, Icy Hot Original starts out with a cooling sensation to dull your pain, followed by a warming sensation to relieve achy muscles and joints.
*Refers to cooling.
Icy Hot Max Lidocaine
Numb the pain away with the Icy Hot Lidocaine. Formulated with the maximum-strength lidocaine concentration available without a prescription* to deliver pain relief that works fast and lasts.
*Among OTC topical analgesics.
Icy Hot PRO
Menthol + Camphor: Icy Hot’s Next Level Pain Reliever, PRO delivers the powerful combination of two maximum-strength pain relievers: menthol and camphor.
Icy Hot Kids
Developed with Pediatricians, Icy Hot Kids uses naturally-sourced menthol to deliver fast-acting pain relief for kids.
ICY HOT® VS. THE COMPETITION
When you're the leader, everyone wants to be like you — but they always end up following. Icy Hot® is the U.S. topical pain care thought leader and innovator, bringing more pain-relief solutions and reaching more households‡ than any other brand in the category. With 4x the amount of menthol than the leading branded competitor*, Icy Hot® keeps consumers coming back for more.
‡Nielsen Panel 52 Week WE 12.10.21
*Icy Hot Original 2.5oz Roll-On
.webp)
Discover our portfolio
Browse our full line of pain-relieving solutions, including patches, creams, gels, sprays, roll-ons, balm, and foam. Conquer pain with our specially crafted products for muscle and joint aches, bruises, and arthritis.
Our triumphs
Icy Hot® has been scoring big for over 50 years. Learn about awards that recognize our commitment to innovation and excellence.
From pain to gain
Thanks for choosing us!
Kantar survey of Survey of 40,000 people voted Icy Hot® PRO #1 in the Topical Pain Relief category.
Comebaq Courts Triumphs at 2022 Shorty Awards!
- Comebaq Courts Triumphs at 2022 Shorty Awards!
- Icy Hot's 'Comebaq Courts' clinches the Emerging Platform Partnership award and scores SILVER in the Twitch category and BRONZE in Pharma & Healthcare. Celebrating the best in digital and social, the Shorty Awards recognizes our innovative influencer integration on emerging platforms. Join us in celebrating this monumental win!
Icy Hot® Wins 2021 CHPA Award
-
Icy Hot® Wins 2021 CHPA Award
-
Icy Hot® proudly receives the 2021 CHPA U.S. Self-Care Marketing Award, celebrating our collaboration with the Shaquille O’Neal Foundation & NATA. In 2020, we empowered 23 U.S. high schools with grants, furthering our mission to help communities #RiseFromPain and athletes Get Game Ready!Join us in celebrating this monumental win!