Ice + Heat Therapy logo used to define contrast therapy

FUEL YOUR COMEBACK WITH THE POWER OF ICE AND HEAT

WHAT IS CONTRAST THERAPY?

Contrast Therapy refers to the combination of a cooling sensation followed by a warming sensation to relieve muscle and joint aches and pain. It’s the power of ice and heat working together to help you feel better, faster.

THE ICY EFFECT

Icy Hot®’s formula delivers an instant cooling sensation that brings fast and targeted relief to sore muscles and joints.

THE HOT EFFECT

Icy Hot® brings a warming sensation that boosts blood flow to the affected area to relieve pain and keep you in the game.

HOW IT WORKS

Wondering how Icy Hot® works? It all comes down to specialized receptors in your skin, a discovery that won a Nobel Prize in 2021!

Icy Hot® triggers a specific receptor, creating an instant cooling sensation that dulls pain. Then, it activates different receptors to bring on a warming sensation, boosting blood flow to the area for lasting relief.

Visualization of receptors to illustrate the description of how Icy Hot® works.

INSPIRED BY PHYSICAL THERAPY

You may have heard of “contrast baths,” a common form of physical therapy in which sore muscles are immersed in cold water and then in hot water to promote recovery. Our Contrast Therapy* uses the same cooling/heating sensations without the hassle!

Visualization of contrast therapy ice and heat to illustrate the description of how Icy Hot® works.

OUR FORMULAS DON’T MESS AROUND

When pain keeps you on the sidelines, kickstart your comeback with Icy Hot®. Whether you want to dull and soothe pain with contrast therapy or numb the pain away with lidocaine, there’s an Icy Hot® formula for everyone.

Not sure which one’s right for you? Take our product quiz to find your perfect match.

FIND YOUR ICY HOT®

INGREDIENTS THAT PACK A PUNCH

Learn more about the ingredients that help you fight pain.

MENTHOL

The menthol in Icy Hot® powers our contrast therapy* by delivering a cooling sensation to help dull pain, then a warming sensation that boosts blood flow to the affected area for lasting relief.

LIDOCAINE

Lidocaine is a topical pain reliever that helps numb minor pain.
Icy Hot® formulas with lidocaine are made with the maximum-strength concentration available without a prescription** for fast-acting, lasting relief.

CAMPHOR

In Icy Hot® PRO products, camphor works with menthol to enhance Icy Hot®’s contrast therapy for PRO-level relief.

METHYL SALICYLATE

Methyl salicylate produces a warming effect that penetrates deep to relieve muscle and joint pain. This sensation helps soothe stiffness and discomfort so you can get back to what moves you.

YOUR COMEBACK STARTS WITH
ICY HOT®

EXPLORE OUR PRODUCTS

ICY HOT® X TERRACYCLE

We partnered with TerraCycle® to help you upcycle Icy Hot® packaging that your local facility won’t process. Do some good and rack up rewards while you’re at it!

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SHOW US YOUR COMEBACK

Got a comeback worth posting? Tag it with #IcyHot.

OUR TRIUMPHS

Icy Hot® has been scoring big for over 50 years. Learn about awards that recognize our commitment to innovation and excellence.

Kantar’s 2023 Product of the Year

A Kantar survey of 40,000 people voted Icy Hot® PRO as #1 in the Topical Pain Relief category.

Kantar’s 2023 Product of the Year

A Kantar survey of 40,000 people voted Icy Hot® PRO as #1 in the Topical Pain Relief category.

Icy Hot® Honored with 2021 CHPA Award

In 2021, Icy Hot® earned the CHPA U.S. Self-Care Marketing Award for its work with the Shaquille O’Neal Foundation and NATA. The campaign helped 23 U.S. high schools secure grants, helping communities conquer pain and get game-ready.

*Refers to cooling and warming sensations.

**Among OTC topical analgesics for the indicated use(s).