WHY ICY HOT®?
ICE WORKS FAST, HEAT MAKES IT LAST.™
Our comprehensive portfolio of pain solutions helps fuel your comeback.
FUEL YOUR COMEBACK WITH THE POWER OF ICE AND HEAT
WHAT IS CONTRAST THERAPY?
Contrast Therapy refers to the combination of a cooling sensation followed by a warming sensation to relieve muscle and joint aches and pain. It’s the power of ice and heat working together to help you feel better, faster.
THE ICY EFFECT
Icy Hot®’s formula delivers an instant cooling sensation that brings fast and targeted relief to sore muscles and joints.
THE HOT EFFECT
Icy Hot® brings a warming sensation that boosts blood flow to the affected area to relieve pain and keep you in the game.
HOW IT WORKS
Wondering how Icy Hot® works? It all comes down to specialized receptors in your skin, a discovery that won a Nobel Prize in 2021!
Icy Hot® triggers a specific receptor, creating an instant cooling sensation that dulls pain. Then, it activates different receptors to bring on a warming sensation, boosting blood flow to the area for lasting relief.
INSPIRED BY PHYSICAL THERAPY
You may have heard of “contrast baths,” a common form of physical therapy in which sore muscles are immersed in cold water and then in hot water to promote recovery. Our Contrast Therapy* uses the same cooling/heating sensations without the hassle!
OUR FORMULAS DON’T MESS AROUND
When pain keeps you on the sidelines, kickstart your comeback with Icy Hot®. Whether you want to dull and soothe pain with contrast therapy or numb the pain away with lidocaine, there’s an Icy Hot® formula for everyone.
Not sure which one’s right for you? Take our product quiz to find your perfect match.
INGREDIENTS THAT PACK A PUNCH
Learn more about the ingredients that help you fight pain.
YOUR COMEBACK STARTS WITH ICY HOT®
OUR TRIUMPHS
Icy Hot® has been scoring big for over 50 years. Learn about awards that recognize our commitment to innovation and excellence.
Kantar’s 2023 Product of the Year
A Kantar survey of 40,000 people voted Icy Hot® PRO as #1 in the Topical Pain Relief category.
Icy Hot® Honored with 2021 CHPA Award
In 2021, Icy Hot® earned the CHPA U.S. Self-Care Marketing Award for its work with the Shaquille O’Neal Foundation and NATA. The campaign helped 23 U.S. high schools secure grants, helping communities conquer pain and get game-ready.
*Refers to cooling and warming sensations.
**Among OTC topical analgesics for the indicated use(s).