WHY ICY HOT®
Ice works fast, heat makes it last.*
Purpose, passion, and commitment guide everything we do. Icy Hot® is America’s #1 topical pain relief brand† with over 50 years of expertise. Our comprehensive portfolio of adult and kids solutions help fuel your resilience to Rise from Pain.
*Refers to cooling and warming sensations. Excludes lidocaine products.
†Among OTC topical analgesics.
How does contrast therapy work?
Icy Hot® uses menthol to deliver fast-acting, targeted relief you can feel working instantly, bringing the power of contrast therapy* where and when you need it most. IcyHot's cooling sensation works to dull our bodies' pain signals, followed by a soothing warming sensation to relax the pain away.
Experience contrast therapy
Icy Hot.
Ice works fast,
Heat makes it last.
Feel the power of Contrast Therapy,
so you can Rise from Pain.
Icy Hot.
The hot effect
The restorative power of a heating sensation melts the pain away and provides long-lasting relief. Icy Hot® boosts blood flow and brings a warming sensation that lasts, relieving pain to help keep you in the game.
The icy effect
Icy Hot®'s menthol powered formula delivers a cooling sensation that kicks in right away. Our powerful pain relieving products offer a cooling sensation as an ice pack, bringing fast and targeted relief to sore muscles and joints.
Ingredients that pack a punch
Our formulations don’t play around when it comes to helping relieve your pain.
Icy Hot Original Menthol
Pain relief you can feel working instantly*. Using the power of Icy Hot® contrast therapy, Icy Hot Original starts out with a cooling sensation to dull your pain, followed by a warming sensation to relieve achy muscles and joints.
*Refers to cooling.
Icy Hot Max Lidocaine
Numb the pain away with the Icy Hot Lidocaine. Formulated with the maximum-strength lidocaine concentration available without a prescription* to deliver pain relief that works fast and lasts.
*Among OTC topical analgesics.
Icy Hot PRO
Menthol + Camphor: Icy Hot’s Next Level Pain Reliever, PRO delivers the powerful combination of two maximum-strength pain relievers: menthol and camphor.
Icy Hot Kids
Developed with Pediatricians, Icy Hot Kids uses naturally-sourced menthol to deliver fast-acting pain relief for kids.
ICY HOT® VS. THE COMPETITION
When you're the leader, everyone wants to be like you — but they always end up following. Icy Hot® is the U.S. topical pain care thought leader and innovator, bringing more pain-relief solutions and reaching more households‡ than any other brand in the category. With 4x the amount of menthol than the leading branded competitor*, Icy Hot® keeps consumers coming back for more.
‡Nielsen Panel 52 Week WE 12.10.21
*Icy Hot Original 2.5oz Roll-On
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Discover our portfolio
Browse our full line of pain-relieving solutions, including patches, creams, gels, sprays, roll-ons, balm, and foam. Conquer pain with our specially crafted products for muscle and joint aches, bruises, and arthritis.
Our triumphs
Icy Hot® has been scoring big for over 50 years. Learn about awards that recognize our commitment to innovation and excellence.
From pain to gain
Thanks for choosing us!
Kantar survey of Survey of 40,000 people voted Icy Hot® PRO #1 in the Topical Pain Relief category.
Comebaq Courts Triumphs at 2022 Shorty Awards!
- Comebaq Courts Triumphs at 2022 Shorty Awards!
- Icy Hot's 'Comebaq Courts' clinches the Emerging Platform Partnership award and scores SILVER in the Twitch category and BRONZE in Pharma & Healthcare. Celebrating the best in digital and social, the Shorty Awards recognizes our innovative influencer integration on emerging platforms. Join us in celebrating this monumental win!
Icy Hot® Wins 2021 CHPA Award
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Icy Hot® Wins 2021 CHPA Award
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Icy Hot® proudly receives the 2021 CHPA U.S. Self-Care Marketing Award, celebrating our collaboration with the Shaquille O’Neal Foundation & NATA. In 2020, we empowered 23 U.S. high schools with grants, furthering our mission to help communities #RiseFromPain and athletes Get Game Ready!Join us in celebrating this monumental win!